Who We Are

Know yourself. Be yourself. Accept yourself. We live it. Every day.

At Blueprint, we believe in our practice, the values that inspire it and the methods that inform it. So much so, we’re here to share it with the world.

Using a scientific-based approach to human emotion and the nervous system, we help individuals, teams, leaders, and the greater community develop the psychological skills  to bring more awareness to their personal strengths, improve their emotional language and reveal their true selves.


Why is this so important?
It helps you respond to life’s challenges in healthy ways.
It improves how you approach your mental, physical, and emotional needs.
It aligns your emotions, thoughts, words, and actions.


Ultimately, you’ll access your best, truest self.

We see you, we hear you and we can help.

Gina Johnson MSW, LCSW

Owner, consultant, therapist, speaker, LEGO enthusiast

In 2006, I came out as gay in a small Midwestern town.
Choosing to be true to myself came at a high price – the support of my family and most all of my friends. Within one year, I packed my bags, closed my mental health practice and attempted to start a new life in a new town.

At that time, I could not see the light at the end of the tunnel. I felt lost, hopeless,  powerless and confused. I was in a lot of pain, but I didn’t want to face it or myself.  Instead, I projected my pain onto others and made quite a mess of my life, for a few years.

I finally realized I needed help and support facing myself, the reality of my life and life in general. I started weekly therapy and committed to the process of developing a relationship with myself  – healing, knowing, accepting and being my true self – rather than the self the world wanted me to be.

Through all of this, I’ve learned many things and one of the most important being – we’re programmed by our culture, education, families, friends and media to “perform” life according to strict parameters that prevent us from “being” our true selves.

I am committed to a lifelong path to learn, grow, create and connect. I’m living my life’s purpose and I want other people to experience this too.

I love working with people and teams, seeing them light up with “aha” moments of self-knowledge, learning new psychological skills, discovering their strengths and realizing, “Hey, I am not broken!”

I earned my Masters of Social Work from the University of Illinois and I am a Licensed Clinical Social Worker. Throughout my career I have earned many professional accolades, but I’m most proud of the inner work I’ve done and continue to do to better know, accept and be my true self.

When I’m not at blueprint, I’m still engaging in the practices I teach. I also enjoy meditating, stand-up paddle boarding, my animals, taking improv classes, finding new music, and building legos (because play is so important!).


Lindsay Haitz MA, LPC, ACC

Counselor, coach, experience designer, comedy improvisor

This work is a lifelong journey of healing and growth.  My approach to therapy/coaching is to be future-focused on your growth/goals and address the healing that needs to occur along the path forward.  The things that you need to “let go” of (and that are no longer serving you) will inevitably pop-up as we focus on where you want to go and who you want to be. 

For many years, I felt like someone forgot to give me a copy of the “rules” for life.  My goal became to help and understand myself and then support others who felt this way. 

I had a difficult childhood, marked by pain and trauma. When people ask me “where I am from” I am not sure how to answer it because we moved all across the US (i.e. GA, IA, MI, OH, TN, FL, CO, MA).  

I wanted to find a way to be stable, happy and thrive but I had no idea how.  

Life is hard. It’s messy. There are parts of my journey that I am embarrassed about. Some are big. Some small. We all have pieces of ourselves and our life that when we put it down on paper, in black and white, don’t look “good”. 

There are choices I have made that I would go back and do differently now, if I could.  But I can’t.  You might feel this way too. 

So what do we do? How do we reconcile the best that we could do (with the knowledge we had at the time) and what we would do differently now.  

I believe pain is our greatest gift because it shows us the areas that we are out of alignment.  We need to acknowledge the psychic pain we have because it is telling us something. Something that we deep down want to know. 

We could all benefit from a therapist/coach in our lives. I have one!  I am always striving to find creative ways to continue my inner work while making things practical and fun! 

In short, my vision is to help you better know yourself, accept yourself and then be yourself in your life.  I would love to support you on this journey.